Product Placement and Misplacement - The Good, the Bad and the Ugly


The International Trademark Association’s (INTA) Annual Meeting is the one must-attend event in the intellectual property industry, and the upcoming conference is set to offer even more value. With a special track on "Trademarks in Entertainment," a keynote speech by CMG Worldwide Chairman and CEO Mark Roesler, 12 skill-building workshops, 9 industry breakouts, 31 sessions, 148 table topics, 80+ expected exhibitors featuring new products and cutting-edge demonstrations, a schedule packed with networking opportunities and more, the INTA Annual Meeting is the only place where you can join 6,500 of your peers to find out everything that is going on in the industry, all in one place and in five days.

About the presentation ''Product Placement and Misplacement - The Good, the Bad and the Ugly'':

View film and video clips that examine successful and unsuccessful product placement in recent history, and consider product “misplacement” (when trademarks are used against the trademark owner’s desire). Get tips on how to maximize the prospects for product placement and various deal terms that can be negotiated.

San Diego, Kalifornien (USA) 00:00 Uhr 14.05.2005
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