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Our unfair competition team develops advertising and marketing strategies in close coordination with our clients. This includes the legal analysis of planned promotions and advertising statements, also for advertising agencies. Gleiss Lutz places special value on not only pointing out legal risks, but also developing creative alternative plans for the client.
A further emphasis of ours is the defence of our clients’ advertising and marketing measures against the legal complaints of third parties. This includes the examination of warnings, as well as the review of the challenger’s own advertising for possibilities of counterattack. We have many years of experience with out-of-court dispute settlement under competition law and in the development of dispute avoidance strategies.
We scrutinise advertising and marketing measures of our clients’ competitors for legal weak points and develop strategies to combat impermissible competition in Germany and abroad. On the basis of our many years of experience and close work with foreign cooperation partners, we are able to coordinate matters pushed through in different countries. In so far as clients are impacted by unfair business practices resulting from the betrayal or abuse of trade secrets, we initiate all necessary measures. We possess particular competence with regard to combatting illegal product imitation.
Gleiss Lutz has an intensive litigation practice going back many years. Our expertise includes the knowledge of the character of local courts, indispensable to developing litigation strategies. All actions are carefully prepared, if necessary by means of test purchases and calling in private investigators. We have extensive experience with public opinion research, including the drafting of questionnaires in close cooperation with competent institutes.
In regard to food law, Gleiss Lutz advises clients in regard to the question of what ingredients are legally permitted and how products have to be specifically labelled. The identification of allergens, the labelling of quantity of ingredients and the use of novel food ingredients are current emphases of ours. The demarcation of foodstuffs, drugs and medial products, which is particularly relevant for functional foods, is an issue that Gleiss Lutz has dealt with extensively in advising and in litigation. In the event of undesired substances in food, Gleiss Lutz advises on the development of legally required and economically reasonable countermeasures including product recall and product liability.
Gleiss Lutz accompanies its clients abroad as well, both through our own foreign offices and through working closely together with our cooperation partners.
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